It’s been no secret that my passion in life is saving broken umbrellas. At Recycling Zychal, we are quickly approaching our 1000th umbrella thanks to a group of dedicated friends, colleagues and online readers around the world who have taken the time out to save one themselves, retweeted a call to action that we’ve posted, or even just told a friend. I cannot begin to express my gratitude to all of you who have helped us get this far, you are all truly appreciated and have the utmost respect from me and the people who work here at Recycling Zychal.
The people closest to me know that no matter how far this company goes or how big it gets, I will always be out in the eye of the storm, chasing after mangled umbrellas blowing across the street, digging in trash cans because I spotted the handle sticking up out of the bag, and rummaging around City Hall scooping up and saving as many broken umbrellas as I can handle, regardless that they are always black at City Hall. This is my life, saving these broken umbrellas is what keeps me going, as silly as that may sound, I honestly love the hunt.
Last year at this time, we launched a few different programs to help collect broken umbrellas around the city of Philadelphia, but this year, as the Fall weather, temperature and, of course, torrential rain and hail come around, I wanted to launch something interactive. I’ve been in the business of collecting broken umbrellas for about 4 years now, and having gathered enough information about why people wouldn’t want to rescue one, I think I’ve come up with the best possible solution that will match our rescuers up with “reporters”.
#umbrelladelphia is a campaign we are launching so that where ever you may be, what ever you may be wearing or doing, you can still contribute to helping these umbrellas get rescued without having to get them yourself. Using the twitter application on your phone, you can simply tweet the location of the broken umbrella that you spot, give a short description or score BONUS POINTS by taking a photo. You just have to make sure you include the tag #umbrelladelphia in the tweet so that it will come up on our live feed. One of our umbrella rescuers, or even myself, will come and rescue it and bada bing bada boom, everyone wins! Tweet us 5 different broken umbrella locations and guess who gets a present!? YOU DO!
To help spread the word about this new initiative, we will be using both guerrilla and conventional marketing tactics. Be sure to look for chalk stenciled #umbrelladelphia tags all over the city, and definitely make sure you pick up a free copy of next months GRID magazine where our first ever advertisement will be.
If you would like to volunteer to help spread the word, we have all different types of promotion and marketing materials, please send me a message if you are interested in helping, and as always, there are presents for anyone who helps :)